Channel Conflict Analysis of Schwinn Essay Example for Free

Channel Conflict Analysis of Schwinn Essay With Schwinn’s recent expansion into many large-scale retail stores (i. e. Wal-Mart, Toys-R-Us, Target, etc. ), they began to shift into a dual channel marketing strategy. Often times, if not handled properly, this type of approach can result in significant problems for some or all of the distribution channel partners. Fortunately for Schwinn however, they were able to make many critical decisions which ensured that each of the partners’ distinct interests was narrowly aligned with their own. This proactive plan not only motivated many of their smaller independent bicycle dealers to continue carrying their products but it also allowed Schwinn to effectively reach a much larger segment of their target market. By closely analyzing this case, we can learn many valuable lessons regarding the overall importance of strong channel management. Product differentiation was one of the primary ways that Schwinn managed to avoid channel conflict. Schwinn segmented the market and delivered to the different segments of the market through different channels. The product line delivered through the mass market channel consisted of completely different bicycles than those found at the independent bicycle dealers. This segmentation reduced the likelihood of conflict between the two channels, since the two product lines were targeted at segments with little to no crossover. Additionally, Schwinn introduced products like the Sting Ray which had nostalgic appeal and stretched beyond the traditional customer base of the independent bicycle dealers. These types of bicycles provided them with a unique product and furthermore a healthy margin to bolster profits. By maintaining distinct product lines for their two channels, Schwinn was able to minimize multi-channel conflict. The key to motivating channel members is to provide value and benefits to each partner in order to align interests and thus achieve the ultimate goal: satisfy the customer’s needs. Schwinn used both push and pull strategies effectively. By offering a relatively higher margin level than other high-end manufacturers catering to independent bicycle dealers, they were able to restore the confidence and interest of their long term retailers in spite of going for a dual channel strategy. Moreover, as mentioned in the article, unlike most companies in the industry, there was no complicated loyalty formula required to get the best prices from Schwinn. In addition, Schwinn did not require specific pre-order sales in order to carry their products. Instead, suppliers were granted flexible purchasing options so they did not have to unnecessarily stock inventories during their off-seasons (i. e. winter months in cold climates). This push strategy not only reduced the administrative cost of the retailers, but also improved the inventory turnover and ultimately the retailers’ bottom line. Conversely, Schwinn was also able to simultaneously create a pull strategy after they utilized the extensive media exposure of products, such as the Sting Ray, to increase the brand recognition among customers thus drawing them to the independent bicycle dealers. In addition to this, the specialty storeowners found significant profits lying in the repairing of these bikes and selling of parts/accessories. This proved to be a great factor for specialty bike owners to remain in business while selling Schwinn. They had a clear edge over other big retailers like Wal-Mart who did not provide any after sales service to its customers. Because they were making money by servicing the bikes sold at the mass market stores, the independent bicycle dealers were more tolerant of losing some sales on the edge of their segment to Wal-Mart, Target, Toys-R-Us, etc. Schwinn has done a good job of heading off any channel conflict by keeping the incentives aligned for its two main distribution channels. By expanding its product line into major retailers, the company has been able to target a new segment of casual bike riders. With Schwinn’s new line of entry-level bikes, big-box stores can satisfy the needs of casual bike riders by offering a large selection of affordable bikes at convenient locations. Meanwhile, Schwinn still provides a number of incentives to local bike shops, which form the company’s other main distribution channel. These shops still profit from service and repair, which large retailers do not offer. Additionally, some of Schwinn’s higher-end models are exclusively available in bike shops. Finally, Schwinn is flexible with its inventory requirements and offers good margins. By offering different incentives to each of its distribution channels, Schwinn has been able to target more customers while also keeping its retailers happy.

Fantastic Elements of Saint George and The Dragon :: Saint George and The Dragon

Fantastic Elements of Saint George and The Dragon      Ã‚  Ã‚  Ã‚   Margaret Hodges adapted "Saint George and The Dragon" from its original work that was written by Edmund Spencer. "Saint George and The Dragon" is a short story that was published in 1984. Margaret Hodges, who adapted this fantastic literature, is from North America. " Saint George and The Dragon" shows many characteristic of Magical Realism; however, it is Fantastic Literature.    "Saint George and The Dragon" is similar to Magical Realism because the characters within the story treat the events as a normal occurrence. The way in which reality is mixed with a touch of non-reality supports that the story is one of Magical Realism. Another essential part of Magical Realism is the normality of the characters. The lead character within "Saint George and The Dragon" is ordinary or mundane. Unlike fantastic literature with its Hercules and many unreal heroes, Saint George is just a normal human being. Finally, the one element that carries the largest weight is no limitations are set through out the entire story. The way that the story sets no boundaries is extremely important. It is for that reason that "Saint George and The Dragon" is probably teetering on the balance of being listed under Magical Realism.    "Saint George and The Dragon" does have its differences from Magical Realism, though. For instance, many things within the short story could never happen or even exist. Dragons, Fairies, and Dwarfs are all unrealistic. What is even more unrealistic is the fact that Saint George battles the dragon and defeats it.    Biblical allusions are sewn throughout the short story. The biblical allusions seemed as if they where almost subliminally encoded. Perhaps the simplest clue is in the title, Saint George. However, if one reads closely one can begin to pick up on the biblical allusions:    But the old hermit said, "The Fairy Queen has sent you to do brave deeds in this world. That High City that you see is in another world. Before you climb the path to it and hang your shield on its wall, go down into the valley and fight the dragon that you were sent to fight. It is time for me to tell you that you were not born of fairy folk, but of English earth. The fairies stole you away as a baby while you slept

Rugged Individualism

History as we know has many ways of describing it, with all the historical events that occurred in the past it is a result of our American system. As Americans, we live in a land of opportunity and because of that we have the freedom to live . â€Å"Every individual should be able to support themselves out that wouldn't include the government's aid†. This idea was originally introduced in Herbert Hoover's speech when he was president of the United States. Although this idea refers back during the Great Depression, Hoover believed that Americans shouldn't be assisted somehow by the government, financially speaking.In my perspective, I see rugged individualism as to any individual who is not being aided from the government, but also not just financially, but incentively through the mind. As I read along through books that relate to the American Dream, Hoover's idea of rugged individualism became more visible. Similarly books like â€Å"Ragged Dick† by Horatio Alger, †Å"The Great Gatsby† by Scott Fitzgerald and â€Å"A Raison in the Sun† by Lorraine Hansberry, are comparable that the idea of rugged individualism is still being used and even through today's society.To illustrate rugged individualism through the book Ragged Dick, Alger created a book disclosing the 19th century lifestyle of a poor boot black. In this book rugged individualism shows because of how Alger describes the motivation through his main character â€Å"Dick†. He was fourteen years young and worked as a ‘bootblack' aka shoeshiner boy and slept in dirty torn up clothes on the streets of New York City. Alger portrayed him as any ordinary boy that lived the hard life in the streets; he smokes and drinks occasionally.However, Dick would still practice good deeds and some gentlemen would be impressed that how would a bootblack be so humble and attentive in his work in the streets of New York. â€Å".. He was above doing anything mean or dishonorable. He would not steal, or cheat, or impose upon younger boys, but was frank and straight-forward, manly and self-reliant. His nature was a noble one, and had saved him from all mean faults. † Dick is a good example of someone who I thought that reflected rugged  individualism.He was brought up by himself and never had much of a role mode to look up to while growing up. He relied on himself to get customers to get their boots shined, he didn't complain about living on the streets or how filthy is his clothes was from the work that he does. In my point of view, Dick didn't have help from anyone, or didn't expect anything from anyone, and if he did he would be more than grateful and smart enough to invest it in the right ways.In the book, he was treated very well by an older man and his son, and during that time in the book he acted very humble as he explains that he lives on a cardboard box on the streets and didn't really see that hygiene wasn't so important to him, but what was im portant was how he was going to feed himself and live in the future. And as soon as he found a plan to get better at what he does he uses that money to save for an apartment and to invest in for the future. Although wealth can bring you happiness and success in life, it can also you direct you in the wrong places.The main character of the book by Fitzgerald is Gatsby who is a wealthy man. He tries to use his wealth to attract the attention of a women named Daisy. This is not the right way of to get someone to love you but he's also thinking that his money can bring him success of happiness. He believes that his money will make him succeed in his attempt to get Daisy to fall back in love with him. He would be known to throw the largest parties every saturday, and his guest wouldn't even know who is he truly and why there's a party. At that time in the early 1920's, every person in new york city loved to party.Furthermore Daisy likes the fancy things, the partying and it all seems so good, but her heart is still committed to her husband. Therefor Gatsby's plan was not successful because his plan wasn't a way of receiving love back. Rugged individualism may not seem evident, but it does in a way that Gatsby wanted to help from his money to get his dreams to come true didn't work out. For he wanted the parties to draw her attention, even his large land and big mansion couldn't help him to fulfill his dreams with Daisy. Lorraine Hansberry created a book that was about dreams.In the story A Raisin in the Sun, the main characters each have their own dream that they want to fulfill. The Youngers family struggle to attain these dreams through out the end of the story. Walter who is the man of the house wants to afford things for his family and give them a decent life to live and not having to hold back for his wife and kids. There's Beneatha his sister who wants to be a doctor and their Mama who just wants to best for their family. Although things didn't go as planned, fights and tension between Walter and his family even his wife, things became a learning lesson to each one.Mama always knew best, and when it all came down to one decision, it had to go Mama's way. That Walter had to turn down the offer of a big check to keep them from staying away from living at a all-white neighborhood. This taught Walter that his son, Travis, looks up to him as the man of the family, and in the long run, his decisions will be reflected on his son. He wouldn't want his son to think this is right. Walter was stubborn throughout the book that he just wanted to money to provide for his family, another house to live in, pearls to wear on his wife, and a better life for his son.But Walter didn't earn that money, it was just the life insurance of his father and he didn't earn any of it himself. In this book Walter is the example of rugged individualism because although he was stubborn to realize that it was wrong to receive that check to not live in an all-white neigh borhood. If he accepted it, the money coming in wouldn't be because he worked hard for it, it would because he wanted the white people to have their way of keeping their neighborhood an all-white neighborhood.But no one shouldn't be told to live a certain area because of their skin color. So when Walter rejects the offer, he is also accepting the fact that he will have to work harder to provide, and try to uplift his family in some way. It's better than uplifting his family in the wrong way by accepting that offer. That insurance check was tempting for Walter to accept, but he didn't and later when his son would grow older, he can then explain to him that he has worked for every bit of that money that kept his family together.In America today, we still struggle with people who don't live up to the idea of â€Å"rugged individualism†. I believe it isn't really called by that term, but people know it as the American Dream. People who aren't familiar with both are those who thin k reaching your lifetime goals don't require any effort or any struggles. For those who become millionaires are results of hard work and labor that put in to achieve in life. Anything worth having is worth fighting for, and along the path there needs to be struggles and failures, but it is still a choice to keep trying and to not give up.History as we know has many its ways of describing it, throughout all the historical events that occurred in the past it is a result of our American system. As Americans, we live in a land of opportunity and because of that we have the freedom to live. With the three books that i've mentioned, they are examples of the having the opportunity to uplift themselves in their lives. In each book they have reflected to the idea called â€Å"rugged individualism† which was introduced by Herbert Hoover when he was president of the United States.According to Hoover this idea meant that â€Å"any each individual should be able to support themselves out that wouldn't include the government's aid†. Even so, I see rugged individualism as to any individual who isn't being aided from the government, but also not just financially, but incentively through the mind. As I read through the three books, each author had their ways of reflecting rugged individualism through their characters, and with the struggles and decisions they made through the books.

The Crucible By Arthur Miller Essay - 2387 Words

In the literary piece, â€Å"The Crucible†, we are able to analyze the play with multiple theories or lenses, The play, which was written in the 1956 by Arthur Miller, is a play full of lust, passion, and lies. It all started when a small village which was once all about religion and simplicity and became a one stop ride to hell and eternal hanging. Tituba, Abigail, and the others were originally caught dancing and evoking the devil himself by Reverend Parris. Hysteria was what Parris originally reported and that was exactly what it was. Many innocent young ladies were humiliated and accused of practicing witchcraft. This was the original spark to the conflict as a whole. Those girls were living an extremely trite lifestyle that they no longer found interest in. The girls brought up the whole hysteria controversy amongst themselves unaware of the consequences and how far and dangerous it could get.The affair between Abigail and John Proctor is what sets the main plot into acti on. These two including Elizabeth are the most important characters in the play. There are three lenses or perspectives that the play can be analyzed by: Psychoanalytical, Archetypal, and Feminist perspectives. The Psychoanalytical perspective or theory is based off Sigmund Freud, who was known as the â€Å"Father of modern psychology†. Freud said there are three components to the subconscious: the ID which is one s basic desires, the Superego which is the opposite of ID to find guilt and all behavior related toShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces